Episode 27: How are you selling yourself? with Donna Campisi

On this episode I talk about the traits to successfully sell yoursel in business and personal life.

How are you selling yourself?

It is important in business to be sales savvy if you have a business product or service to sell, don’t you?

But this may be an issue in life also. How do you come across to others? Are we selling ourselves everyday anyway?

Just to share a little of my background. I have a background in the sales industry, including roles such as sales consultant, sales trainer and business coach.

What I notice initially when people step into a sales role, or have come to me for sales/business coaching, especially newbies, they have a fear or almost don’t want to admit their title or what they do. Why?

Sales is not a swear word!

We sell all the time without even noticing, so why do we have problems selling our business? Maybe it’s the ‘trying to hard syndrome’ or the ‘desperation’ factor especially when launching a new business. This usually doesn’t work.

But I want to point out the sales techniques that come naturally to us, without trying too hard, we just need to be aware or reminded of the traits we already share.  

We sell ourselves all the time! We like to point out our positive traits in most initial meetings, right? I’ll use a few examples which you may connect with your bio in your ‘About Us’ page on your website. We naturally sell our positive points including our experience, credentials and what we can offer.

Another example is on social media or even internet dating! There are other areas where we sell ourselves! Have you ever noticed when networking with introductions people are always selling themselves? Even a first date! We do it all the time, so why does it seem difficult in business?

How are you carrying yourself? The way we move our body is very noticeable to others but maybe not ourselves. Are you moving with confidence? This includes posture, walk, stance and body language used toward our potential clients.

What language are you using? I’m not talking about English, Italian or Spanish here, I’m talking language in relation to your client, your communication skills! Most of the time when I have trained or coached people in sales and business, they have initially rolled out a spiel that is almost like a script in fast forward speed which automatically loses their potential client, (and my attention), as they have not had a conversation, which includes listening to the needs of that person (a potential client perhaps).  

How genuine you are is very obvious to your client.  Being authentic with our people is important when building rapport, especially if we want a continual relationship that includes referrals. Word of mouth referrals is where business can really be rewarded. Showing that you are real, in a positive way will definitely appeal to others. 

Selling a product, service or business is about connecting with a client, building rapport, being likable…but not a try hard. Customers can see when people are dishonest and the ‘try hard’ syndrome and usually this is not appealing. Keep it real and help your client.

My unique ability to sell; I call it ‘helping’ people. When I say this to people it’s always like an ‘a-ha moment’ like a light bulb just went on in their brain. Awesome!

A final example that I want to give to you is this! There are two people selling exactly the same product, Person1 and Person2. They are dressed exactly the same. Person1 is doing the rehearsed script and speaking over the top of the potential client, being rigid with their body language, trying too hard and not interested in their potential client. Person2 is building rapport with the same potential client, showing interest in that person and listening to their needs and explaining how they can help with their needs, they move with confidence and build rapport while being authentic. Which Person do you think the potential client will stick with? I think it’s obvious.

People like to do business with people they LIKE.

I hope this brief technique has helped you. This I know is used successfully in many areas of life, not only in business, but in personal too.
As this is a short podcast episode today, and if you’re interested in working on further techniques to help your business or team, or even yourself, feel free to contact me at the ‘Contact’ page at ReadySetGoalpodcast.com

As I always say on your mark, ready set goal.

To contact Donna go to https://donnacampisi.com/contact/

Feel free to share this podcast with someone who needs help to reach their goal.

Change is not a Scary Word can be purchased HERE

Kindle Edition eBook of The Unlikely Marathoner by Donna Campisi can be purchased from Amazon HERE

To book Donna to speak at your next event, contact her at: https://donnacampisi.com/contact/

Listen to more episodes of ‘Ready! Set! Goal! with Donna Campisi’ podcast at: https://donnacampisi.com/ready-set-goal/

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